Vita Inclinata Promotes Lyssa Surface to Chief of Staff to Propel Innovative Thinking and Growth Strategy
roomfield, CO — January 21, 2025 — Vita Inclinata, a leading provider of intelligent lifting technology and solutions for aerospace and industrial construction industries, announced today the promotion of Lyssa Surface from Vice President of Marketing to Chief of Staff. Her entrepreneurial mindset, innovative strategies, and extensive experience across diverse industries equipped her well to transform Vita into a powerhouse brand in under two years.
“Lyssa’s background as a founder and her ability to build and scale businesses from the ground up are invaluable as we drive forward with bold initiatives,” said Caleb Carr, CEO of Vita Inclinata Technologies. “Her ability to drive ambitious business strategies and lead companies through M&A periods has positioned us for significant growth. I’m thrilled to have her by my side to shape and execute the strategies that will define our future.”
Since joining Vita Inclinata in 2023 as Vice President of Marketing, Lyssa has delivered transformative results, including a 300% increase in website traffic and a 600% surge in lead capture. She has refined the company’s brand strategy and enhanced messaging with Vita’s mission to elevate market visibility.
Lyssa’s career is marked by skilled leadership and entrepreneurial success. As the founder and CEO of a youth product brand, she built a globally recognized consumer product brand, designing and patenting innovative products and securing partnerships with major retailers like buybuyBaby, JCPenney, Pampers and Amazon. In her roles at previous brand strategy agencies and start-ups, Lyssa delivered award-winning digital and marketing initiatives, enhancing customer engagement and operational efficiency for corporate customers focused on B2B tech, consumer brands, UX/UI product development, software, digital platforms, government entities, healthcare services, financial services, retail (brick-and-mortar and e-commerce), telecommunications, and education. She also guided growth-stage start-ups through successful mergers and acquisitions.
As Chief of Staff, Lyssa will be pivotal in supporting the CEO and executive leadership team to scale the organization and drive operational excellence. She will oversee high-impact projects, streamline cross-functional processes, and ensure the seamless execution of the CEO’s vision across all departments.
“I’m excited to embrace this new role and work closely with Caleb and the executive leadership team to scale Vita’s impact,” said Lyssa Surface. “This is an exciting time for the company, and I’m thrilled to help streamline operations, manage transformative projects, and ensure our vision translates into measurable results that advance our mission of saving lives and driving innovation.”
Lyssa holds an MBA with an emphasis in Marketing from Rockhurst University and a Bachelor of Science in Psychology from Missouri State University. In her expanded capacity, Lyssa Surface will continue to build upon her legacy of success at Vita Inclinata, fostering innovation and executing strategies that solidify the company’s position as an industry leader.
About Vita Inclinata
Vita Inclinata is pioneering safety, efficiency, and innovation within the industrial and aerospace sectors. Through advanced technology and comprehensive solutions, we are setting new global benchmarks by revolutionizing operational standards. Our intelligent lifting solutions provide unmatched precision and control, enhancing the safety and capability of Search and Rescue hoist operations and industrial lifting.
Through our comprehensive safety ecosystem, we deliver life-saving solutions to customers, and we enrich proven products with unparalleled safety, efficiency, and performance while upholding their celebrated standards of quality, support, and service. Visit www.vitatech.co.
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MEDIA CONTACT
Nicole Di Grazia
Public Information Officer
ndigrazia@vitatech.co