Vita’s Dual-Use Technology Rebrands

The curtain has been raised on the update to Vita’s brand, to reflect the company’s evolution into a global safety technology business. The brand design and logo aim for high flexibility across the industries that Vita’s technologies serve. Vita’s first logo was created at the company’s launch and distinctively resembled a helicopter rotor. As Vita takes it’s life-saving technology to the construction and oil and gas markets the new logo represents the dual-use nature of the Load Stability System. Vita’s new brand identity reflects our mission, to build technology that brings people home… every time, regardless of the platform.

Over the next few months, you’ll see Vita’s marketing aligning with this new brand direction: on the website, in advertising, and in some places on the product. New visuals each allow Vita to fully cater to each applicable industry, establishing a thriving market presence. We are still Vita, with the same name and dedication to excellence you know, but more consistent and more streamlined.

Visit to explore the new website and learn more about the multiple applications of the LSS.